I am grateful to have a fair few friends who have created their own brands. Handbags, kimonos, swimwear and now beautifully cut basics with a twist in staple colours and silhouettes. Say hello to Esse Vie created by a particularly stylish friend Sonam Vaswani. Sonam has always had an effortless approach to dressing which is clearly translated into her designs. She answered a few of my nagging questions to give us all a little more insight into her brand.
What inspired you to create Esse Vie?
The conception of Esse Vie came from the frustration of not finding clothes which suited my body shape. High street or high end, the conventional designing method is centred around styles created for sample sizes, often these styles and designs are not as flattering on the body as sizes are graded upwards. I set out to create a brand which focused on styles which suited a curvy body and reversed the sizing and grading process, as a result women from UK6 to UK14 are finding the styles flattering on their body shape and sizes.
Who is the Esse Vie woman?
The Esse Vie woman is someone who lives a healthy and balanced life yet embraces her feminine curves. Despite a healthy lifestyle some women do not have a body shape of a mannequin, the Esse Vie woman has accepted and embraced it.
What inspires your designs?
Absolutely anything can inspire me. Unlike designers, my main focus is to not create style which are simply aesthetically beautiful but to create designs for a real woman. I often focus on problematic areas such as a larger bust, wider hips or upper arms. I love finding ways of concealing certain areas whilst enhancing others whilst using fabrics which drape the body well.
Has living between London, Dubai and your Indian background influenced your designs?
I have been lucky to have had such a multi cultural background which has played an integeral part in both my brand and my designs. Although from an Indian background, I have grown up in London, Nigeria and Dubai of which the women have s strong sense of style and culture.
What is London style to you?
Effortless and practical.
What are your key pieces for a winter beach break?
Lots of off the shoulder and delicate laces in a monochrome palette.
What can we expect in the future from Esse Vie?
Lots of wardrobe stapes which every girl needs. For AW16 we are now working on a range of light knitwear for evening in playful yet classic styles.
What are your Esse Vie travelling essentials?
Our lace Kimono’s which come in white and black. So easy and effortless and can be paired in so many different ways and is so versatile.
Who would you like to see wearing your designs?
Salma Hayak, Mindy Kaling and Kim Kardashian.
Visit Esse Vie on Instagram here
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